For the days you dress for yourself.
An ordinary day still deserves clothes you enjoy wearing. Something soft, comfortable, and feminine that feels right for you, whether you’re heading out for coffee, meeting friends, or getting on with your day.
That’s where NUDA begins.
We focus on everyday womenswear, with close attention to fabric, design, and price. We want a piece to feel good when you put it on, be easy to style, and come at a price you feel good about too. Our collections bring together dresses, matching sets, and separates with the soft, understated look we love.
NUDA is a Saudi brand. We started online in 2023 and opened our first store in Riyadh in 2024.
Our name is personal. It comes from our founder’s name, Nada, with the first “a” changed to “u.” It also draws on her favourite colour, nude—a shade close to skin tones. Those two references came together to give us NUDA.
Today, you can shop with us online or visit our store at Hayat Mall. Seeing a piece in person gives you time to notice its details, feel the fabric, and see the colour up close.
You’ll find us on the ground floor, between Gates 1 and 7, opposite Riva.
